Barriers to implementing weblogs: European Survey
Wednesday, March 21st, 2007
This just in: the results of a November/December survey of agencies, corporate clients and communications experts, sponsored by the European Public Relations Education and Research Association. (n=409 from 24 countries)
Not really ground breaking news, but the results do reinforce the impression that corporate adoption of blogging and social media is still difficult once you step outside of the technology community.
The survey was conducted by lead researchers Philip Young (University of Sunderland, UK), Swaran Sandhu (University of Lucerne, Switzerland) and Ansgar Zerfass (University of Leipzig, Germany)
h/t to Tom Murphy.



