http://www.sosaidthe.org/2007/04/01/anticipating-senior-management-opposition-to-social-media/ How Government Organizations Communicate and Integrate Social Media Tue, 06 Jan 2009 04:36:05 +0000 http://wordpress.org/?v=2.1.2 http://www.sosaidthe.org/2007/04/01/anticipating-senior-management-opposition-to-social-media/#comment-62 Jason Ryan Mon, 02 Apr 2007 03:52:01 +0000 http://www.sosaidthe.org/2007/04/01/anticipating-senior-management-opposition-to-social-media/#comment-62 Great post, Colin. I think the key to winning over senior management involves two elements: i) appraising them of the risks as well as selling the benefits (free & frank advice), and ii) trialling any social media app <em>internally</em> before you go back with a business case to launch it externally. If you haven't come to terms with the bog/podcast/wiki etc, internally, then you are certainly not ready to launch it on an (unsuspecting/unappreciative) public... Great post, Colin.
I think the key to winning over senior management involves two elements: i) appraising them of the risks as well as selling the benefits (free & frank advice), and ii) trialling any social media app internally before you go back with a business case to launch it externally.
If you haven’t come to terms with the bog/podcast/wiki etc, internally, then you are certainly not ready to launch it on an (unsuspecting/unappreciative) public…

]]> http://www.sosaidthe.org/2007/04/01/anticipating-senior-management-opposition-to-social-media/#comment-89 Canuckflack / Is Social Media Sunshine and Buttercups, or Death in a Can? Mon, 02 Apr 2007 15:10:39 +0000 http://www.sosaidthe.org/2007/04/01/anticipating-senior-management-opposition-to-social-media/#comment-89 [...] h/t to the Melcrum Blog, and cross-posted to SoSaidThe.Org [...] […] h/t to the Melcrum Blog, and cross-posted to SoSaidThe.Org […]

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