Ian Ketcheson has written a detailed discussion of why government bodies should consider ditching expensive and poorly watched webcasts for a more accessible YouTube model.

“The webcast pitch is a tough one: “Please be at your computer on Tuesday at 11:00 Eastern time for 30 minutes to watch a broadcast about our program. We’ll be in front of an audience of 50 people in Sudbury, and webcasting to the rest of the country. You can ask questions through a moderator. We’ll take 10 questions. You need to test your browser ahead of time. You and your colleagues will need to crowd around a PC, or all sit at your own PC. We hope your connection is fast. Don’t spill your coffee. You can watch it in the archives after, but won’t be able to ask questions.”

The Youtube pitch is much easier: “This video is the first in a series of videos that will talk about our program. Just click the link to watch it. Got comments? Post them in the comments field. Embed the video in your blog and talk about it. Heck, do your own video response if you want. We are listening, and we will come back with another video addressing some of the issues we hear. We’ve saved so much money by not webcasting that we are actually going to do a whole series of videos. This is the first of ten videos we plan.”

This entry was posted on Thursday, April 5th, 2007 at 3:25 pm and is filed under Stakeholders, Messaging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.