Comments on: Blogger and social media outreach code for government? http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/ How Government Organizations Communicate and Integrate Social Media Fri, 04 Jul 2008 15:09:55 +0000 http://wordpress.org/?v=2.1.2 By: so this is mass communication? » rules for contacting bloggers http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-270 so this is mass communication? » rules for contacting bloggers Sat, 15 Sep 2007 22:05:38 +0000 http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-270 [...] As someone who has written and integrated several social media plans for government public affairs, this is a topic near & dear to me. Colin McKay over at So Said the Organization just posted about a blogger outreach code for government. [...] […] As someone who has written and integrated several social media plans for government public affairs, this is a topic near & dear to me. Colin McKay over at So Said the Organization just posted about a blogger outreach code for government. […]

]]> By: Alison Byrne Fields http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-271 Alison Byrne Fields Sun, 16 Sep 2007 17:32:20 +0000 http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-271 Colin - Thanks for starting this conversation about blogger outreach by government folks. I would think that the same general "code" persists as far as respect for the individual with whom you are engaging, but you're right that the fact that policy is the topic at hand -- and not power mops -- you've got other issues to face. I'm not sure that it's the lack of freebies that's the problem. As a government employee, you're trying to engage a blogger -- who either sees themselves as a member of the media or as a citizen -- and by engaging them on an issue that is relevant to themselves and/or their readers, you're sending a great message about government transparency and a willingness to listen. I do think that the fact that what you say could be construed as policy (even if you're "just" a communications person) is an enormous issue. You're speaking on behalf of a government or an administration or an elected leader or an agency every time you step out there. I really like the last three items on your list, with the first -- being clear about your limitations -- being relevant to my point above. Again, thanks for starting this conversation. As far as other folks already getting around to developing a code of ethics before my team at Ogilvy (specifically Kaitlyn Wilkins, who took the initiative to get this thing started) got around to it, we're aware but agree with you that more work needs to be done and we need to remind ourselves from time to time. Colin - Thanks for starting this conversation about blogger outreach by government folks. I would think that the same general “code” persists as far as respect for the individual with whom you are engaging, but you’re right that the fact that policy is the topic at hand — and not power mops — you’ve got other issues to face.

I’m not sure that it’s the lack of freebies that’s the problem. As a government employee, you’re trying to engage a blogger — who either sees themselves as a member of the media or as a citizen — and by engaging them on an issue that is relevant to themselves and/or their readers, you’re sending a great message about government transparency and a willingness to listen.

I do think that the fact that what you say could be construed as policy (even if you’re “just” a communications person) is an enormous issue. You’re speaking on behalf of a government or an administration or an elected leader or an agency every time you step out there.

I really like the last three items on your list, with the first — being clear about your limitations — being relevant to my point above.

Again, thanks for starting this conversation. As far as other folks already getting around to developing a code of ethics before my team at Ogilvy (specifically Kaitlyn Wilkins, who took the initiative to get this thing started) got around to it, we’re aware but agree with you that more work needs to be done and we need to remind ourselves from time to time.

]]> By: Jason Ryan http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-272 Jason Ryan Sun, 16 Sep 2007 23:28:49 +0000 http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-272 Terrific post, Colin. All I would add (to point 3, really) is to ensure that you have a report back mechanism in place <em>prior to launch</em> that allows senior management to track progress. Terrific post, Colin.
All I would add (to point 3, really) is to ensure that you have a report back mechanism in place prior to launch that allows senior management to track progress.

]]> By: Blog Tipping: SoSaidThe.Organization « The D-Ring http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-280 Blog Tipping: SoSaidThe.Organization « The D-Ring Thu, 20 Sep 2007 19:04:42 +0000 http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-280 [...] While you’re there, be sure to read his thoughts on blogger outreach for government agencies. [...] […] While you’re there, be sure to read his thoughts on blogger outreach for government agencies. […]

]]> By: El trabajador público y su relación con los bloggers y los medios sociales - K-Government - Thinking in e-Government http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-281 El trabajador público y su relación con los bloggers y los medios sociales - K-Government - Thinking in e-Government Sat, 22 Sep 2007 17:29:31 +0000 http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-281 [...] So Said The Organization descubro un interesante artículo sobre cuales tendrían que ser los máximos  que tendría que [...] […] So Said The Organization descubro un interesante artículo sobre cuales tendrían que ser los máximos  que tendría que […]

]]> By: The (real) cost of social media | NPSC Blog http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-300 The (real) cost of social media | NPSC Blog Sun, 07 Oct 2007 04:11:49 +0000 http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-300 [...] them. Don’t underestimate how much time this involves. Colin at SoSaidThe.Organization has an excellent post on public sector blogger outreach that captures the complexity of this part of your [...] […] them. Don’t underestimate how much time this involves. Colin at SoSaidThe.Organization has an excellent post on public sector blogger outreach that captures the complexity of this part of your […]

]]> By: Designing for Civil Society http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-302 Designing for Civil Society Mon, 15 Oct 2007 10:39:09 +0000 http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-302 <strong>Reaching out to bloggers - acceptably...</strong> It's commonplace these days to say that the best of blogging is about promoting conversations rather than solo soap-boxing ... but how can this be done to foster a cloud and not just a hub and spokes effect? How might... Reaching out to bloggers - acceptably…

It’s commonplace these days to say that the best of blogging is about promoting conversations rather than solo soap-boxing … but how can this be done to foster a cloud and not just a hub and spokes effect? How might…

]]> By: NPSC Blog » The (real) cost of social media http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-431 NPSC Blog » The (real) cost of social media Thu, 17 Jan 2008 22:24:51 +0000 http://www.sosaidthe.org/2007/09/15/blogger-and-social-media-outreach-code-for-government/#comment-431 [...] them. Don’t underestimate how much time this involves. Colin at SoSaidThe.Organization has an excellent post on public sector blogger outreach that captures the complexity of this part of your [...] […] them. Don’t underestimate how much time this involves. Colin at SoSaidThe.Organization has an excellent post on public sector blogger outreach that captures the complexity of this part of your […]

]]>