As I pushed through the final stages of preparing one of our annual reports this week, I was reminded that public sector organizations MUST communicate with ALL their stakeholders.

For social media evangelists, this means we must remember that the world cannot be migrated to online information, publications and connections - at least not yet.

For example - our annual report, while not a thick publication, makes for a relatively big .pdf file. Nowhere near the size of an .mp3 or a video, but large enough that quite a few Canadians would be unable to download it easily.

You have to remember, you see, that not all communities have broadband. Not all Canadians have computers, or even access to a computer.

And it’s not just a question whether our intended audiences have the right appliances to access our content.

Not all Canadians are literate at a university or college level.

As public servants, we have to serve all our citizens. And that is one of the brakes on the full implementation of web 2.0 apps and social media in the government setting.