Comments on: Civil servant 2.0 http://www.sosaidthe.org/2007/12/06/civil-servant-20/ How Government Organizations Communicate and Integrate Social Media Tue, 06 Jan 2009 07:19:32 +0000 http://wordpress.org/?v=2.1.2 By: Jeremy Gould http://www.sosaidthe.org/2007/12/06/civil-servant-20/#comment-346 Jeremy Gould Thu, 06 Dec 2007 22:58:35 +0000 http://www.sosaidthe.org/2007/12/06/civil-servant-20/#comment-346 Good points Colin, especially the first one. Need to speak their language - and numbers speak volumes to them. Good points Colin, especially the first one. Need to speak their language - and numbers speak volumes to them.

]]> By: Andrew Norman http://www.sosaidthe.org/2007/12/06/civil-servant-20/#comment-348 Andrew Norman Fri, 07 Dec 2007 17:51:20 +0000 http://www.sosaidthe.org/2007/12/06/civil-servant-20/#comment-348 It will also help when the "motivated and iconoclastic individuals" develop a couple of success stories, (or even non-disaster stories), that other Civil Servant 2.0s can point to in order to help assuage the ingrained managerial fear of the unknown. It will also help when the “motivated and iconoclastic individuals” develop a couple of success stories, (or even non-disaster stories), that other Civil Servant 2.0s can point to in order to help assuage the ingrained managerial fear of the unknown.

]]> By: Ian Ketcheson http://www.sosaidthe.org/2007/12/06/civil-servant-20/#comment-354 Ian Ketcheson Sat, 08 Dec 2007 18:08:04 +0000 http://www.sosaidthe.org/2007/12/06/civil-servant-20/#comment-354 Nicely put, Colin. You've captured the essence well. Nicely put, Colin. You’ve captured the essence well.

]]> By: Dave Fleet http://www.sosaidthe.org/2007/12/06/civil-servant-20/#comment-357 Dave Fleet Mon, 10 Dec 2007 22:20:44 +0000 http://www.sosaidthe.org/2007/12/06/civil-servant-20/#comment-357 Nicely put, Colin. Furthermore, I think we also need to find an effective way to measure these activities (and case studies of success) to convince decision makers that they are worth the time, money and change of approach. Nicely put, Colin. Furthermore, I think we also need to find an effective way to measure these activities (and case studies of success) to convince decision makers that they are worth the time, money and change of approach.

]]> By: Kerry http://www.sosaidthe.org/2007/12/06/civil-servant-20/#comment-373 Kerry Tue, 18 Dec 2007 18:36:32 +0000 http://www.sosaidthe.org/2007/12/06/civil-servant-20/#comment-373 I'm all about measurement in this job (you have to be working with this many accountants). Our comm objectives aren't things like "informing Canadians about..." anymore. They're more like "increase takeup of this service by X number of people". Communications becomes marketing when you add numbers. The problem is, they don't teach marketing in communications degrees. And we're so resistant to evaluating our old objectives (because they're not measurable) and people are for some reason resistant to having comms be linked to the success of a program, but if that's not why we're here, why do they pay us so much money? I’m all about measurement in this job (you have to be working with this many accountants). Our comm objectives aren’t things like “informing Canadians about…” anymore. They’re more like “increase takeup of this service by X number of people”.

Communications becomes marketing when you add numbers. The problem is, they don’t teach marketing in communications degrees. And we’re so resistant to evaluating our old objectives (because they’re not measurable) and people are for some reason resistant to having comms be linked to the success of a program, but if that’s not why we’re here, why do they pay us so much money?

]]> By: Colin McKay http://www.sosaidthe.org/2007/12/06/civil-servant-20/#comment-374 Colin McKay Tue, 18 Dec 2007 18:38:21 +0000 http://www.sosaidthe.org/2007/12/06/civil-servant-20/#comment-374 you've got me, Kerry. I actually took economics courses in university. This whole "communications as a separate field of education" trend has me confused. :-p you’ve got me, Kerry. I actually took economics courses in university. This whole “communications as a separate field of education” trend has me confused.

:-p

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