Do you want an informative hour long discussion on the details of launching a government blog? Joe Thornley of ProPr and ThornleyFallis was kind enough to record the Third Tuesday session last month, where I was the A in a lengthy Q &A session on the steps and strategy needed to launch a social media campaign for a government organization. Ian Ketcheson was the moderator that led me down the garden path.

I find you always sound more important if someone else filters your words and extracts the soundbites, as Joe did:

“I’d been spending four years slamming my head against a wall bringing up social media and building some sort of conversation within a much larger department. And I think everyone who’s worked in a bureaucracy realizes at some point or another that there are institutional barriers to social media - fairly strong ones. But what I realized coming into a smaller organization like the Privacy Commissioner … if you enter an organization that has at least one or two people who recognize the benefits of social media, if you build a strong business case … something that drives along a business case model that identifies risk and how you will mitigate risk, you can convince … people to try something new…”

If you every had an urge to hear my voice, Joe has also posted an mp3  of a substantial part of the discussion.