More on business cases
Monday, December 24th, 2007
John Bell has some th0ughts on the components to use in developing a business case for social media. Unfortunately, it speaks more to marketing and communications audiences than hard-nosed corporate types, but it is very useful.
Jeremiah offers some advice on speaking to senior execs, in their own language.
Kate and Dave Fleet (among others) were pushing me to develop something online to build out the idea of a business case that doesn’t just focus on communications and marketing fundamentals. It’s something I’m thinking about over the holidays.


