The U.S. Transportation Security Administration has launched a blog*, but Jake McKee has wondered whether the TSA has picked the right tool for the job:

“… The first round of posts and the hundreds (1308 comments submitted on six entries as I write this) are largely focused on questions from confused travelers. The first entry jumps straight into answering the inevitable travel policy questions. Is the blog the right tool here? I’d argue that a social tool that allows questions to be submitted and voted up by site visitors is a far more interesting idea over a blog..”

Click through for other incisive observations about the blog - and how organizations should program for a blog.

*the blog is called “evolution of security” - which may be something of an overpromise in terms of depth and breadth of topic.

This entry was posted on Tuesday, February 5th, 2008 at 12:20 am and is filed under Community, Messaging, Implementation, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.