Ontario uses YouTube on aboriginal land claim
Michael Bryant, Ontario’s Minister of Aboriginal Affairs, has posted a series of 5 videos on a new YouTube channel, all dealing with a contentious aboriginal land claim in Caledonia, Ontario.
Over the past twenty years (or so), there have been several dramatic and sometimes violent confrontations over aboriginal land claims in Quebec and Ontario.
These videos seem to be an attempt to demonstrate the Government of Ontario’s continuing engagement in the dispute in Caledonia - which has been ongoing for two years.
While the medium encourages unrehearsed and somewhat rough production values, these videos may just be too informal for such a serious subject.
They are shot in a casual and unscripted style, with WAY TOO MANY references to the Tim Horton’s donut chain. In fact, it has become trite for politicians to use the local Tim Horton’s as the universal “man on the street” interview booth.
That said, the opposition parties’ criticism of the tactic seems blind to the opportunities presented by new media channels like YouTube and other video sharing sites.
“… “It shows complete lack of leadership on the part of [Ontario’s] McGuinty government,” said [New Democratic Party leader] Mr. Hampton, adding Mr. Bryant’s video campaign just makes a joke out of a serious situation.
“YouTube is not the place to communicate either policy or to communicate government messages. But this seems to be the kind of three-ring circus that Dalton McGuinty is running now.” (Canadian Press)
February 29th, 2008 14:24
To be a bit facetious, but only a bit, those frequenting Starbucks would probably offer differing perspectives.
I thought the unscripted nature was better for YouTube than the polished, also-put-up-on YouTube pieces tend to be. The most substantial information was 3 or 4 videos in and I noticed that the viewership dropped with each successive part. Putting the key info in the first part would have been wiser. It doesn’t seem that they astroturfed the ratings, which was also wise. I wouldn’t be too concerned about the use of YouTube for a serious topic if it had been part of a wider strategy but I haven’t seen other communications around the second anniversary of the occupation.
I do think that the opposition parties will regret dismissing YouTube out of hand as they look to ways to get their messages out.
March 29th, 2008 21:34
To be fair, Caledonia doesn’t have a Starbucks that I’m aware of, however your points are quite valid.